Should your eCommerce Site Force Account Creation?

Forcing a new customer to create an account with your website before completing a purchase has its advantages and disadvantages. On the one hand, account creation is an extra step in the checkout process and a major source of cart abandonment. On the other hand, forcing account creation can give you a lot of insight into both the customer and your checkout process. More...

Social Login Advantages

Pleasing customers is a constant effort in the ecommerce industry. Not only should your site work to get customers to complete the checkout process, but it must also convince them to come back for repeat purchases. However, you can address both issues by incorporating social login buttons on your ecommerce site. More...