3 Cart Recovery Tips

Business Insider Intelligence predicts that almost $4 trillion of merchandise will be left in abandoned carts this year. That’s several times larger than the billions of dollars the entire ecommerce industry is expected to generate in revenue! As most in the business are well aware, cart abandonment represents the biggest loss of potential revenue. Here are three major tips you should use to prevent cart abandonment, or lure customers back to complete their purchases. More...

Should your eCommerce Site Force Account Creation?

Forcing a new customer to create an account with your website before completing a purchase has its advantages and disadvantages. On the one hand, account creation is an extra step in the checkout process and a major source of cart abandonment. On the other hand, forcing account creation can give you a lot of insight into both the customer and your checkout process. More...