How to Boost Your Sales for Valentine's Day

As you may know, Valentine’s Day is one of the biggest shopping holidays of the year. Retailers both off and online are gearing up their operations to prepare for a surge of orders. The most popular categories of products include flowers, candies, jewelry, clothing, hobbies, electronics, travel, home décor, adult & lingerie, books, music, health, and even pets. Some people really go all out looking for the perfect gift – so even if you wouldn’t consider your products to be “romantic” you may still be able to capitalize on Valentine’s Day opportunities with the right preparation. Here are some quick tips you can use to boost your sales for Valentine’s Day. More...

Ideas for Email Acquisition

As an ecommerce business, email marketing is one of your most powerful tools for getting your products in front of customers and convincing them to buy. However, growing your list of email subscribers can be challenging – especially when you are just starting out. Luckily, there many ways you can increase the size of your email list (and hopefully your customer base). More...

How to Reactivate a Customer’s Buying Cycle

If repeat customers are your best customers, then it pays to try and keep them in a consistent buying cycle. If you notice that you have a large amount of customers who have gone months without making a purchase on your ecommerce site, it may be time to initiate a reactivation strategy to influence new purchases from old customers.  More...