As an ecommerce business, email marketing is one of your most powerful tools for getting your products in front of customers and convincing them to buy. However, growing your list of email subscribers can be challenging – especially when you are just starting out. Luckily, there many ways you can increase the size of your email list (and hopefully your customer base). More...
As we’ve covered before, the user experience of your ecommerce site can be one of the most important keys to its success. While you may be able to find some design flaws or suboptimal processes on your own, sometimes it’s better to get a different set of eyes to give you feedback. And who better than your customers? By implementing some of the below features, you can encourage your customers to leave constructive criticism that you can use to improve your ecommerce site. More...
Logistics and delivery-handling directly reflects on your company – even if your company isn’t directly involved with those areas. According to a 2014 UPS “Pulse of the Online Shopper” survey, about half of consumers have abandoned carts because no delivery date was provided at checkout, or the delivery time was too long. Of that group, 27% said the lateness or overly lengthy delivery time would negatively influence their decision to shop with that retailer again. More...
On one hand, it’s great if your ecommerce site has out-of-stock items – it means you’ve sold them all! On the other hand, they can cause bouncing website traffic and cart abandonment. If the item will be restocked, the product page should not be removed your site. Rather, you should implement a back-in-stock alert for your customers. More...
Subscription-based ecommerce is a boon for users. Not only do they get the convenience of monthly shipments, but they get a reduced rate as well! Of course, lots of recurring orders are good for your sales projections. With some tweaks to your system, you can spread the love on to the fulfillment side of your business too. More...