Welcome to the Fulfillment Works Blog

At Fulfillment Works, our experience across multiple industries has allowed us to gain valuable insights into the needs of our customers. We pride ourselves on delivering proven solutions for both B2C and B2B clients. This blog allows us to share best practices in logistics and ecommerce. Read on to learn tips for ecommerce sites, fulfillment solutions, and even more about Fulfillment Works. Check back often, or subscribe to our feed for the latest articles.

Effective Upselling Strategies for Ecommerce

As you may know, retaining customers is cheaper than acquiring new ones. That's why upsells are important – they increase customer satisfaction with the purchase, while increasing your revenue.
But, there is a fine line between being helpful, and annoying solicitation. Upselling in ecommerce is harder because you don’t know a customer’s needs and attitude, so you can’t customize your upsell. And of course, it doesn’t take much at all for a customer to abandon a cart, and intrusive upsells can do this. Use these tips to refine how your ecommerce site offers upsells. More...

Streamlining Data for Better Email Marketing

When running an ecommerce business, email marketing is one of your most powerful tools for getting your products in front of customers and convincing them to buy. Unfortunately, email marketing efforts are wasted if the email is ignored or never delivered. That's why it's so important to properly maintain the data powering your email lists. Issues like duplicate records, old or incomplete data, and improper data collection methods can reduce the effectiveness of campaigns down the road, or even get your emails blacklisted. Here are some tips to streamline your customer data and improve your email marketing efforts. More...

How to Target Mobile Shoppers Like a Pro

Mobile devices are quickly gaining momentum in the ecommerce space. According to an IBM Digital Analytics Benchmark, mobile users made up 27.6% of 2014’s Cyber Monday sales – which represents a 27% increase from the previous year. Overall, mobile devices drove 41.2% of traffic for ecommerce sites that day. If you don’t spend any time trying to target mobile users in 2015, you’re going to lag behind the competition. More...

Knocking a Customer off the Fence: Encouraging Purchases and Return Customers

Ecommerce companies already use lots of resources to get users talking about their products and interacting with their website. Still, the most difficult part is getting customers through the checkout process without abandoning the transaction. Most of the time, customers abandon carts because they have second thoughts; they search elsewhere for more information on prices, performance, and similar products. More...