Welcome to the Fulfillment Works Blog

At Fulfillment Works, our experience across multiple industries has allowed us to gain valuable insights into the needs of our customers. We pride ourselves on delivering proven solutions for both B2C and B2B clients. This blog allows us to share best practices in logistics and ecommerce. Read on to learn tips for ecommerce sites, fulfillment solutions, and even more about Fulfillment Works. Check back often, or subscribe to our feed for the latest articles.

Email Metrics you should be Tracking

The data analytics behind emails can teach you a lot about your customers and their behavior. The data you can glean from email marketing can help you diversify your efforts, identify weak points, and improve the effectiveness of campaigns. As you prepare your email campaigns for the holiday season, make sure you’re tracking the following metrics. More...

Email Messaging Tips

Email marketing is a mainstay strategy for many ecommerce businesses. Many sites have managed to use the power of email to build up a strong reputation and increase the number of customers that are engaged in the brand. The key to success with email marketing is to adjust your message accordingly. Here are some messaging tips to keep in mind when you write your next email to customers. More...

Will Same-Day Delivery ever be Standard?

The main advantage that brick-and-mortar stores have over ecommerce is that the customer receives their purchase immediately – there’s no waiting on shipping. This may soon be a thing of the past. New ways of thinking about logistics, technological advances (i.e. drones), and efforts from startups (e.g. Instacart or Postmates) and major companies (e.g. Amazon) alike could someday soon normalize next-day or same-day delivery.  More...

Tips for Battling Data Breaches & 'Fast Fraud'

With non-physical goods – like ebooks, music, video games, digital gift cards, etc. – transactions occur instantaneously, with little verifying information. These speedy transactions are convenient for customers, but have opened the door to “fast fraud,” which is quickly (no pun intended) growing into a major issue for ecommerce sites. In these types of digital transactions, traditional payment solutions don’t have the verification speed to match the product delivery speed (which is instant). This allows fraudsters to steal and resell digital goods and/or consumer data, creating huge problems for e-tailers.  More...