Professional product presentation is not only important in real life, it’s also important online. In a brick-and-mortar store, customers can usually interact with a product in many ways - they can see it from every angle, hold it, demo it, and/or ask questions of sales associates. In ecommerce, the images and descriptions on your product pages are your customers’ only insight to your products (aside from user reviews, which can vary in detail). Investing in these merchandising elements improves the user experience of your site, and also improves the perception of your brand and products. More...
Unboxing — when shoppers document and share themselves unwrapping packages (in a way that maximizes anticipation and also provides a critique of product presentation) — can boost your brand recognition and word-of-mouth marketing on social media. According to Google, YouTube hosted 1.3 million unboxing videos with 10.3 billion collective views in 2014 – with 62% of users watching unboxing videos as product research. For all those reasons, you need to treat the delivery of an order as more than just the completion of a transaction. More...
A mobile-friendly site is required for growing your ecommerce site and increasing sales. Research from PayPal indicates that ecommerce on mobile devices is growing at three times the rate of ecommerce overall. Supporting this is a study from Google claiming that 88% of local searches are done on smartphones. What’s more, Google uses “mobile-friendliness” as a factor in deciding how well a page ranks in search results. Making sure that your ecommerce site is compatible with mobile devices is critical for maintaining a good shopping experience for your current customers, as well as getting in front of new customers searching for the products you sell. More...
When it comes to returns, you want to make them as easy as possible for your customers. Over the long term, it can be good for your bottom line as you build a strong reputation among users. However, the short term could prove difficult. Last year, returned stock, overstocks, and out-of-stocks cost the retail industry almost 2 trillion dollars. Luckily, returns don’t always have to translate into a loss for ecommerce sites. Here are some ways you can salvage sales while keeping customers happy. More...
Premium packaging (i.e. custom or stylized packaging that is exclusive to your brand) can play a large role in customer satisfaction and brand perception. When done right, your packaging can create a memorable, positive experience for customers. And if they’re new customers, that first impression can go a long way. An ecommerce packaging study by Dotcom Distribution found that 61% of online shoppers think that premium packaging makes a brand seem more upscale and 49% of shoppers say they get more excited about opening an order delivered in premium packaging. More...