In a busy fulfillment center, picking efficiency is a crucial element for shipping orders correctly and in a timely manner. Of course, fulfillment management systems, warehouse technology, and other innovations have done a lot to help pickers and reduce human error. However, there are some simple changes you can make to streamline your picking process even further. Below are some of our favorite low-tech tips for improving picking accuracy and efficiency.
Prominent Inventory IDs
Ensure that your entire inventory has clearly marked, easy to find identification (i.e. part numbers, barcodes, etc.) to reduce picking errors and time spent tracking down the correct products or product variations.
Kitting & Presorting
In kit assembly, or "kitting," you take individual items from your inventory and bundle them together as a unique SKU. The kits are then ready to ship when orders are placed – saving more time compared to picking all the products individually. Another strategy is to presort orders into groups so that orders requiring the same products are filled together – boosting picker efficiency.
Make sure that the most frequently ordered products are slotted in a layout that as close as possible to the pick/pack area to minimize travel time as the order picker fills orders. For year-round efficiency, periodically review your slotting assignments to account for changes in customer demand (especially for seasonal items).
As ecommerce businesses gain more customers and add more SKUs to their inventories, some begin to struggle with the physical limitations of their warehouse facilities – negatively impact in the speed and efficiency of your fulfillment operations. Before you reach that point, look for ways you can consolidate inventory, cut excess supplies, and really get the most out of your current warehouse space.
The number of users shopping around and completing purchases using smartphones and tablets is bigger than ever. An ecommerce site designed exclusively for desktops, no matter how well done, is no longer a viable strategy in ecommerce. For starters, the user interface for mobile devices (a small screen with touch-based inputs) makes it cumbersome for users to navigate desktop-only sites. This inconvenience alone contributes to increased bounce rates and abandoned carts. In addition, search engines now use “mobile-friendliness” as a factor in deciding how well a website ranks in search results (especially for searches done on a mobile device). In this post, we'll cover the most important changes you can make in order to provide your users with a convenient shopping experience that makes it easy to place an order from anywhere, on any device.
At the basic level, taking an existing desktop site and optimizing it for smartphones and tablets entails using existing sections of content from the desktop site and organizing them in a mobile-friendly layout by leveraging scan-able content (with large-size font for smaller screens), intuitive navigation (think: thumb-friendly), and clear calls to action.
Additionally, the conversion paths on your mobile site should be as short as possible. Generally – the fewer steps it takes to buy something online, the higher the chance of conversion from mobile users. Look for ways to declutter your site's navigation, consolidate product categories, streamline checkout forms, etc.
Finally, use A/B testing to test as many elements of your site as you can to determine which variables perform the most successfully. Part of doing well on the mobile front is collecting data and putting it to use on your mobile site. As mobile consumers engage with your ecommerce site, collect data and adjust your strategy accordingly:
- time spent on a page
- number of returns to that page
- average page views before making a purchase
Shifting your site’s focus to mobile will require time and resources. But, as the number of mobile shoppers inevitably grows, redesigning your site for mobile usability now may set you up for greater success in the future.
It's common for businesses to obsess over customer satisfaction levels – after all, it's true that happy customers are key to long lasting success in retail and ecommerce. However, it's only part of a larger picture: the customer experience.
A good customer experience comes from consistently meeting the individual's expectations during ALL touchpoints with your business. Things like the user experience of your website, the content you post in your social media channels, your returns policy, customer service interactions, the unboxing experience, and many other factors are all cumulative to the customer experience.
Someone who was able to find and purchase products they wanted from your site, and received them on time, is a satisfied customer. However, that's not a difficult bar for your competition to clear. That's why focusing on the customer experience your company offers is critical for standing out from competitors and earning customer loyalty.