Merchandising Tips for Ecommerce

Professional product presentation is not only important in real life, it’s also important online. In a brick-and-mortar store, customers can usually interact with a product in many ways - they can see it from every angle, hold it, demo it, and/or ask questions of sales associates. In ecommerce, the images and descriptions on your product pages are your customers’ only insight to your products (aside from user reviews, which can vary in detail). Investing in these merchandising elements improves the user experience of your site, and also improves the perception of your brand and products. More...

The Power of the Unboxing Experience

Unboxing — when shoppers document and share themselves unwrapping packages (in a way that maximizes anticipation and also provides a critique of product presentation) — can boost your brand recognition and word-of-mouth marketing on social media. According to Google, YouTube hosted 1.3 million unboxing videos with 10.3 billion collective views in 2014 – with 62% of users watching unboxing videos as product research. For all those reasons, you need to treat the delivery of an order as more than just the completion of a transaction. More...

How Mobile-Friendly is your Ecommerce Site?

A mobile-friendly site is required for growing your ecommerce site and increasing sales. Research from PayPal indicates that ecommerce on mobile devices is growing at three times the rate of ecommerce overall. Supporting this is a study from Google claiming that 88% of local searches are done on smartphones. What’s more, Google uses “mobile-friendliness” as a factor in deciding how well a page ranks in search results. Making sure that your ecommerce site is compatible with mobile devices is critical for maintaining a good shopping experience for your current customers, as well as getting in front of new customers searching for the products you sell. More...