Tips on Fulfilling Deliveries for Large Products

In an ecommerce sale, your interaction with a customer doesn’t end with the checkout. It ends after they satisfactorily accept their shipment. For ecommerce merchants who sell large and/or heavy products, the final leg of the product’s journey to the customer can be very costly – especially if the item is returned. Follow these pre-delivery tips to ensure customer delivery-satisfaction for large products. More...

3 Ways to Battle CNP Fraud

Fraudulent activity for card-not-present (CNP) transactions has been sharply increasing. According to research from ACI Worldwide, online retail fraud attempts have increased 30 percent year over year. While part of this is due to the increasing success of the ecommerce industry, the enhanced security of chip-and-PIN cards utilized by brick-and-mortar retail have influenced fraudsters to focus on “easier” CNP transactions. More...

Rebranding 101

As an ecommerce business, your website serves as a primary resource for users to learn about you and your products. Your branding represents the way you communicate this information, distinguish yourself from other businesses, and make an impression on your audience. Consistency is key for effective branding, but at some point, you may need to rethink your brand identity to better connect with your audience. If you’re considering rebranding your business, keep these principles in mind.

Analysis: Before rebranding, a thorough analysis of your customers and marketplace is necessary. Evaluate industry trends, competitors, and audience demographics and think about how your current branding fits that picture. This will give you an idea of how much your brand needs to be altered and in which direction. This type of analysis can be extremely complex, so an outside consultant may be necessary. More...

Tips for Increasing Form Conversions & Signups

It’s imperative to stay in touch with the people who buy from your ecommerce site to learn about their tastes and keep them posted about changes in your product offerings. Ecommerce has lots of options to help you acquire customer information, but user-submitted forms are the most popular and can be the most useful. However, you should ask yourself whether you are making the most of this data acquisition tool. Since optimized forms can lead to a stronger customer foundation, use these tips to make your forms more successful. More...