Why & How to Prioritize Security Compliance

Keeping your ecommerce website up to date on the latest best practices in security compliance protects your business in many ways. Your data is safe, and so is your reputation with customers – who trust you with their personal and financial information. If you experience a breach because you didn’t have the proper security measures in place, you may face fines and legal penalties. As an example, Target Corp. settled claims over its 2013 holiday season data breach where they agreed to pay Visa issuers up to $67 million. There are multiple financial incentives for maintaining strong site security. More...

After Checkout: Reducing Chargeback Fraud

Chargeback fraud or “friendly fraud” occurs when consumers initiate unwarranted credit card chargebacks for items they knowingly purchased in an attempt to avoid paying for them. Chargeback fraud tends to increase around major sales and promotions – without wanting to miss out on a good deal, a consumer may overspend or purchase items they don’t need. Compelled by buyer’s remorse, they initiate a chargeback. More...

Site Search & User Experience

The holiday season is fast approaching, and mcommerce is growing rapidly. According to IBM Digital Analytics, about 23% of ecommerce sales came from a mobile device – and this number is expected to rise. With this in mind, it may be wise to focus on your mobile strategy this holiday season. In order to provide users with an easy and enjoyable mobile experience, your first priority should be improving your “site search” functionality. More...

Analyzing Cybersecurity Trends for the Holidays

With the holiday season comes an increase in ecommerce sales. But with an increase in sales comes an increase in ecommerce fraud and cybercrime – especially now that EMV credit card security has been standardized in the U.S. Security and fraud are in a constant arms race, so stay up-to-date on the latest trends in fraud to make sure your security efforts are effective. Identifying trends enables retailers to take preventative action if necessary during the holiday season, without wasting time or resources via manual reviews. More...

How to move from Ecommerce to Mcommerce

The impact of ecommerce purchases via mobile device, or Mcommerce, becomes more profound with each passing quarter. According to Goldman Sachs, mcommerce will encompass almost half of all ecommerce by 2018 – valued at approximately $626 billion. Research from PayPal indicates that mcommerce is growing at three times the rate of ecommerce overall. The trend among consumers is clear. And yet, Forrester Research reports that ecommerce businesses have been slow to adopt effective mcommerce strategies. In reality, that’s not surprising – creating a mobile strategy and building a mobile platform that works well requires time, money, technology, and expertise. But, an honest look at the industry will show you: it needs to be done. When you begin to evaluate an mcommerce strategy for your business, use these tips to stay on track. More...