The Benefits of a Customer-Friendly Returns Process

A tedious, red tape-covered returns process can scare off potential new customers, and turn into a nightmare for customers who have a return issue. Streamlining returns will do wonders for your reputation and build customer trust. If you can turn your returns process into something hassle-free for customers – you can use that as a selling point to increase your sales. Simplified returns show customers that you stand behind your products and that you’re willing to fix any issues that cause returns. More...

Do you Need a New Distribution Center?

Industry competition, customer expectations, and annual shipping rate increases seem to be driving up the costs of operating an ecommerce business more and more. Fulfillment services and distribution are a big part of your business that contributes to the bottom line. Superior fulfillment services mean that shipping costs and delivery times are reduced – attracting new customers, more repeat purchases, and increased revenue. Of course, expanding your distribution centers can be easier said than done. More...

Effective Upselling Strategies for Ecommerce

As you may know, retaining customers is cheaper than acquiring new ones. That's why upsells are important – they increase customer satisfaction with the purchase, while increasing your revenue.
But, there is a fine line between being helpful, and annoying solicitation. Upselling in ecommerce is harder because you don’t know a customer’s needs and attitude, so you can’t customize your upsell. And of course, it doesn’t take much at all for a customer to abandon a cart, and intrusive upsells can do this. Use these tips to refine how your ecommerce site offers upsells. More...

Streamlining Data for Better Email Marketing

When running an ecommerce business, email marketing is one of your most powerful tools for getting your products in front of customers and convincing them to buy. Unfortunately, email marketing efforts are wasted if the email is ignored or never delivered. That's why it's so important to properly maintain the data powering your email lists. Issues like duplicate records, old or incomplete data, and improper data collection methods can reduce the effectiveness of campaigns down the road, or even get your emails blacklisted. Here are some tips to streamline your customer data and improve your email marketing efforts. More...