How to Target Mobile Shoppers Like a Pro

Mobile devices are quickly gaining momentum in the ecommerce space. According to an IBM Digital Analytics Benchmark, mobile users made up 27.6% of 2014’s Cyber Monday sales – which represents a 27% increase from the previous year. Overall, mobile devices drove 41.2% of traffic for ecommerce sites that day. If you don’t spend any time trying to target mobile users in 2015, you’re going to lag behind the competition. More...

Knocking a Customer off the Fence: Encouraging Purchases and Return Customers

Ecommerce companies already use lots of resources to get users talking about their products and interacting with their website. Still, the most difficult part is getting customers through the checkout process without abandoning the transaction. Most of the time, customers abandon carts because they have second thoughts; they search elsewhere for more information on prices, performance, and similar products. More...

How to Keep Your Customers During a Disaster

Firestorm (a business continuity, risk mitigation and crisis management company) conducted a survey of 1,000 large companies, both manufacturers and service providers, on their disaster recovery plans. A third of respondents said they couldn’t identify who their critical suppliers were. Of the remaining two-thirds, half said they hadn’t viewed their suppliers’ business contingency plans. If a natural disaster paralyzes any points in your supply or distribution chain, how should you handle customers that are depending on you for their orders? Insurance can pay for the lost revenue, but it may be difficult to move on if customers took their business elsewhere. More...