How to Run a Referral Program

You’ve probably experienced the power of referrals from your friends many times in your personal life. When a friend you trust recommends a new restaurant, recipe, or product, you’re more convinced that it’s worth your time. According to eMarketer, 68% of Facebook users are more likely to buy a product that has been referred by a friend. On top of that, Nielson data shows that 90% of consumers rely on friends’ recommendations when making purchases. More...

The Advantages of Social Revenue Optimization

The advantages of data gathering become more apparent every day in the information age. This is especially true when making adjustments to your marketing and sales strategies. Buyer sentiment is perhaps the most valuable type of data, but also the most difficult to obtain in a useful manner. Why do customers like or dislike a given product? More...

How to Successfully Implement Shipping Offers: Part 1

In past posts, we’ve covered the benefits of free shipping promotions and how they can be an easy way to increase business. But, just because free shipping is easy to offer doesn’t mean every ecommerce site has the ability to shoulder the associated costs. Luckily, “free” isn’t the only shipping option you can use to entice customers to complete the checkout process, and absorbing the costs may be easier than you think. More...