How Can Amazon Prepare for Prime Air?

By now, you’ve probably heard about Amazon’s theoretical drone delivery system – Prime Air. Amazon is projecting that the delivery system will be ready sometime in 2015 – and they seem to be placing the onus of that projection on the FAA. While it’s true that the FAA will need to lay out some rules before commercial drones become widespread, they are not the only ones who have a lot of planning to do. Amazon’s idea of a drone delivery system still has a lot of kinks to work out, and they might need to collaborate with more than the FAA. More...

How to Reactivate a Customer’s Buying Cycle

If repeat customers are your best customers, then it pays to try and keep them in a consistent buying cycle. If you notice that you have a large amount of customers who have gone months without making a purchase on your ecommerce site, it may be time to initiate a reactivation strategy to influence new purchases from old customers.  More...

Incorporating Self-Service Support on Your Ecommerce Website

The sayings “The customer is always right” and “If you want it done right, do it yourself” come together to play an important role in the ecommerce space. Self-service support – where customers use FAQs, user forums, site content, or other means to solve a problem or answer a question without the assistance of customer service staff – is rapidly gaining popularity in the ecommerce industry. More...

Design Goals for Ecommerce Mobile Apps

Mobile ecommerce’s steady growth rate represents a prime market for those sites that are able to cater to customers coming from a mobile device. A great way to expand your base of mobile customers is to develop a mobile app. But without the right design considerations, your mobile app might be a flop. When developing a mobile app for your ecommerce site try to remember these strategies. More...