Easy Tips for Better Product Fulfillment

Customer service doesn’t end after a customer places an order on your site and logs off. Rather, it’s just beginning! Product fulfillment is more than just delivering packages – it’s a chance exceed a customer’s expectations and create (or increase) brand loyalty. Take it from us: there are lots of ways you can work with your fulfillment company to make sure your customers get even more excited when a package arrives at their doorstep. More...

Strategies to Make the Most of a Free Shipping Promotion

When consumers weigh their options between buying from a brick-and-mortar store or an ecommerce site, shipping costs are definitely the strongest disadvantage any ecommerce site has. Every ecommerce operation would offer free shipping if it didn’t have such an impact on the bottom line. That’s why when you decide to run a free shipping promotion, you need to make it count. Keep these tips in mind to help make your next free or flat rate shipping promotion more effective. More...

Should your eCommerce Site Force Account Creation?

Forcing a new customer to create an account with your website before completing a purchase has its advantages and disadvantages. On the one hand, account creation is an extra step in the checkout process and a major source of cart abandonment. On the other hand, forcing account creation can give you a lot of insight into both the customer and your checkout process. More...