Art and eCommerce

Proving that nearly everything can be sold through ecommerce, Amazon.com launched a fine art marketplace in August this year. In true Amazon fashion, the selection is vast, covering a range of tastes and price points. The multi-million dollar paintings available through Amazon Art surely present a unique consumer fulfillment challenge, but the real questions is whether artists can succeed online or through an ecommerce platform. More...

Where to Start on Social Media

Social media affects purchases by acting as a platform to spread the word about your company and products. Whether you’re an ecommerce or retail company, you’ll need a social media presence working alongside your corporate website in order to remain competitive. More...

Part 2: Personal Follow-Up

In our last blog post, we covered why follow-up contact with your customers is an important form of engagement. We also went over some ways you can follow-up with large numbers of customers at once. For this post, we’ll go over some ways you can follow-up with individual customers who hold large accounts with your business. More...

Customer Follow Up, Part 1: Using Custom Email to Stay Connected

Relationships form the heart of the traditional business world. Customer engagement and follow-up contact is one of the keys to success in the online retail space. You may think that your product catalogs and newsletters do the job of following up with your customers, but remember: selling language isn’t always effective. Sometimes a personal touch, however small, is the most effective. More...