Managing Backorders and Keeping Customers Happy

Just because your store has run out of product does not mean that your sales have to slow down. There are a few ways you can manage this kind of scenario. For example, you can pre-sell upcoming items (which is commonly done when adding new inventory selections). You can also sell products that aren’t in stock, or just oversell the inventory you have on-hand because more stock will be in your warehouse shortly. It sounds risky – selling products that you don’t actually have – but as long as you have all of your fulfillment services running smoothly, you can keep your sales steady and your customers happy. More...

Using Shipping Deals to Increase Sales

In the world of ecommerce, your delivery can make or break a sale. We’re not talking about punch-lines, but the way you ship your products. The main difference between an e-tailer and a retailer is the speed at which a customer receives the product they purchase. The efforts you make to close that gap, such as increasing delivery speed or lowering shipping costs, can be recognized by customers and increase your number of sales. If you find your sales dragging, creating a shipping promotion may be just what you need for a quick boost. More...