Using web design features on your ecommerce site to streamline the shoppers' journey is a great strategy to increase conversions, reduce cart abandonment, and improve brand perception. In this post, we'll look at some features you can incorporate into your site to decrease the amount of time it takes to complete a purchase.
Requiring a login to complete a purchase can cause shoppers to abandon their carts - either because they don't want to set up an account, they can't remember their login credentials, or because the process takes too long. For returning customers, you can use a credential management API to automate the login process. The API remembers the account and signs users back in after a session expires, eliminating the need to manually login.
Simplify the checkout process
From the user’s perspective, the less time and effort they have to spend checking out, the better. Look for opportunities to reduce the number of steps or form fields in your checkout. For example, you can get rid of payment fields by enabling native web-based payments through a payment request API.
Add “buy now” buttons
Add instant buying buttons to your product pages so customers can skip the traditional checkout process. Now that Amazon's patent on one-click payments technology expired this year, you will no longer have to pay a licensing fee to add this functionality to your site.
Improve load times
There are a number of ways you can speed up your website, but these can involve cutting away features you like. Consider incorporating a progressive web app, which shows your web pages to shoppers in a way that is optimized to the device and browser they are using.
Customer feedback is vital in any business or industry – after all, the customer is always right. Acting on the feedback you collect through reviews, emails, social media, and surveys not only helps you adapt to shoppers' preferences; it also shows that you value their input. Below are some of the major areas where you can use customer feedback to make improvements.
Customer feedback can help shape your decision-making around merchandise strategy. While the exact approach will depend on your inventory and audience, it’s best to start broad. Start by examining overall customer sentiment according to product category to establish a baseline for expectations. As you narrow the focus of your customer feedback analysis, it’ll be easier to establish whether individual products or a whole category is underperforming. From there, you can discover if there are new SKUs you should be adding to your inventory, or if you should discontinue item/categories that aren’t meeting shoppers’ expectations.
Site usability & design
The UX of your ecommerce site can be one of the most important keys to its success – and customer feedback in this area can help you identify pain points and bottlenecks that you can address to improve usability and eliminate customer frustrations.
If your customer service department uses call monitoring tools, that’s an excellent resource for finding areas of the customer experience that need improvement. Reviewing customer service calls can reveal patterns or errors you may not find by manually browsing your site, such as pricing errors, frequently asked questions, or even areas where customer service reps need more training. You can also assess your customer experience by analyzing product return codes to look for common themes (this can also be useful for shaping your merchandise strategy).
Speed and convenience are the hallmarks of ecommerce. But all too often, these are not reflected in checkout - causing almost 70% of shoppers to abandon their carts at the checkout stage. Any change (however small) that you can make to improve the speed and/or convenience of your checkout guarantees a positive impact on your cart abandonment rates. In this post, we'll go over some easy-to-implement changes to make your checkout process more appealing to customers.
Trim the fat
Part of why cart abandonment rates are so high in the ecommerce industry is because, from the customer's perspective, the checkout process is the worst part of shopping online. Filling in forms, creating an account, seeing the bill – surely we can all agree that it's more fun to fill a shopping cart than empty it. From the user’s perspective, the less time and effort they have to spend in the checkout, the better. With this in mind, try to have as few form fields as possible. If your ecommerce site requires account creation to complete a purchase, you may want to consider adding Guest Checkout functionality.
Add more payment options
Alternative payment options, like Google Wallet, PayPal, and Amazon Payments, are designed to securely store users’ information and drastically speed up the checkout process by eliminating the multiple form fields associated with credit card payments. Additionally, the more payment options you can accept, the more customers you can cater to.
When all else fails, you can use remarketing to get shoppers to come back to the cart they've abandoned. Whenever returning customers abandon the shopping cart, you can send out a personalized email asking them if they’d like to complete the purchase or get assistance from your customer service team. You can apply the same strategy to new customers if they've given you their email via any of the sign up incentives you have on your site. You can also use retargeted paid advertising strategies to funnel shoppers back to their abandoned carts.
Ecommerce businesses stand to benefit from implementing environmentally friendly business practices – and changing your approach to packaging is a great way to start. It can save you money, improve logistical efficiency, and drive home your brand's commitment to the environment with every single delivery. Follow these tips to start your transition into more sustainable packaging.
Choose environmentally-friendly packaging materials
Evaluate your current packaging for materials that can harm the environment - especially those that can't be recycled, take a long time to breakdown (like polystyrene foam and plastics), or that release toxins as they breakdown (like certain inks and adhesives). Can you switch these out for recyclable, eco-friendly equivalents? For example, corrugated cardboard tubes and scraps work well as dunnage and are easy to recycle. Similarly, laser printing, thermal printing, and soy-based inks are excellent alternatives to toxic inks and dyes.
Pack more efficiently
In addition to materials, your packing practices are also important. Larger-than-required packages waste filler materials and take up excess space in shipping vehicles, contributing to fuel consumption. Automated box making machines or custom-designed packaging are both eco-friendly solutions that not only save the earth, they save you money by conserving materials and reducing product damage during shipping.
Evaluate your logistics
Take a close look at how packages move from warehouse to doorstep for opportunities to reduce waste. Depending on your products and customers, there may be more you can do to combine individual orders into bulk shipments. If you notice lots of unused space in the trucks leaving your warehouse, consider co-shipping with other companies to reduce fuel costs.
Customer service call centers provide ecommerce businesses with a number of benefits. You need a call center – no question. However, you may not need to manage call center services internally. While an internal call center comes with some nice advantages in terms of flexibility and control, a partnership with a qualified provider also has perks that might be a better fit. In this post, we'll discuss a few of the benefits you can get through call center outsourcing.
For many small to midsize companies, staffing and managing an internal call center can be challenging and costly. Unless you're selling highly technical products that require in-depth knowledge, the operational expenses may not be worthwhile. Conversely, an outsourced call center helps you avoid the costs of capital investments such as quality call monitoring systems, scheduling software, chat support integration with your website, etc. You can also save on the costs associated with recruiting, training and retaining call representatives – which really comes in handy during your peak season. Speaking of which…
Because of their established focus on providing customer service, a good call center should be able to handle the higher volume of calls during your peak seasons without straining your budget or internal team.
If an outside partner is handling your call center functions, you're free to focus on the core components of your business. Outsourcing your call center allows you dedicate more bandwidth to developing products, customer acquisition, marketing campaigns and other growth initiatives.
Choosing whether to manage a call center on your own or outsource will ultimately depend on the nuances of your business. However, it's worth considering the cost-effective benefits of collaborating with call center service providers. To learn more about the call center services provided through Fulfillment Works, contact us today.